Privacy Policy

Last updated: August 2026

General

RED STRIPE, located at 214 Spanish Town Road, Kingston, Jamaica, is the controller of all personal data collected through this website dedicated to our brand Red Stripe® (the “Website”). We respect your privacy and comply with applicable privacy laws, including the Jamaica Data Protection Act.

We collect personal data that users voluntarily provide, including name, contact details, date of birth, address, and country of residence. Additionally, we may collect website usage data, such as IP address, browser type, and page views.

Purpose of Data Collection

RED STRIPE processes personal data to:

• Provide services available on the Website, such as participation in promotional campaigns.
• Fulfil statutory and regulatory obligations.
• Improve website functionality and user experience.
• Communicate with users regarding inquiries, promotions, and updates.

More specifically, RED STRIPE uses personal data to provide services available on the Website, including but not limited to conducting surveys, administering and managing promotional campaigns, personalizing user experiences, responding to customer inquiries and requests, improving website functionality and services, performing analytics and market research, sending service-related communications and marketing materials where permitted by law, complying with legal and regulatory obligations, and any other purposes disclosed to and consented to by the customer.

Legal Basis for Processing

Personal data will only be processed fairly and lawfully. Users must provide explicit, informed, and freely given consent before data processing.

You may withdraw your consent at any time by emailing rsdataprotection@heineken.com. Withdrawing consent does not affect the lawfulness of any processing carried out before you withdrew it. Once you withdraw, we will stop processing your personal data for the purposes you consented to and delete it, unless we are required to keep it by law.

Transfer, Storage, and Processing of Data

We implement industry-standard security measures to protect personal data from unauthorized access, disclosure, alteration, or destruction.

RED STRIPE may transfer personal data to its group companies or third parties only for the specified purpose. Third parties processing personal data on behalf of RED STRIPE must comply with strict security and confidentiality requirements.

How Long We Keep Your Data

We keep your personal data only for as long as necessary for the purposes described in this policy. Data collected through the Red Stripe Flavours promotion is retained for the duration of the campaign and for up to 12 months of inactivity afterwards, after which it is deleted, unless a longer period is required by law or to resolve a dispute.

User Rights: Access, Correction, and Removal

Users have the right to:

• Access their personal data collected by RED STRIPE.
• Request corrections to inaccurate or outdated data.
• Request deletion of their personal data when it is no longer necessary for the original purpose.
• Withdraw their consent to the processing of their personal data at any time.

Requests can be made via email to rsdataprotection@heineken.com.

Automated Decision-Making

RED STRIPE does not use automated decision-making processes that produce legal or similarly significant effects on individuals, such as profiling or eligibility assessments.

If automated tools are ever used—for example, to verify age or tailor website content based on user preferences—these will not be the sole basis for any decision that significantly affects you. In such cases, we will ensure that:

• You are informed about the use of such tools.
• You have the right to request human review of any decision made solely by automated means.
• You may express your point of view and contest the decision.

These rights can be exercised by contacting us at rsdataprotection@heineken.com.

Cookie Policy

The Website uses cookies to enhance user experience. Users will be informed of cookie usage and given the option to accept or decline cookies. The types of cookies used include:

• Functional Cookies: Improve website usability (e.g., remembering age verification).
• Analytics Cookies: Used for website performance analysis (processed anonymously).
• Third-Party Cookies: Enable social media sharing (subject to third-party privacy policies).

Users can manage cookie preferences through their browser settings.

Changes to the Privacy Policy

This Privacy and Cookie Policy may be updated periodically. Changes will take effect immediately upon posting. Users are encouraged to review the policy regularly.

Contact Information

For questions, concerns, or requests regarding this privacy notice, contact us via email at rsdataprotection@heineken.com or mail us at:

Attn: Data Protection Officer
Red Stripe
214 Spanish Town Road
Kingston, Jamaica